When it comes to China's home hardware industry, although the overall output is large, there are still a few well-known large-scale hardware brands. In contrast, foreign hardware brands are not only fierce, but also have advantages in quality, brand, and service. The domestic hardware industry is mixed, and there are many small hardware workshops to grab market share.

Facing the situation of “difficult domestic and foreign affairs”, domestic hardware brands must seek new breakthroughs in products, technologies and services if they want to highlight the encirclement. The good news is that the domestic hardware brands are doing what they are doing, gradually opening up a "world" that belongs to domestic hardware.

Break the traditional "icy" image, high-performance "online"

Looking back on 2019, the changes in the hardware industry are quite eye-catching, and three major changes have been achieved in terms of products: First, the "face value" has been improved, and the direction of high-end, minimalism, and aesthetics has been developed. Hardware is no longer a traditional "cold" image, but an "aesthetic" product that harmoniously coexists with furniture. Taking Jiasida handle as an example, Jiasida focuses on the concept of "aesthetic experts in home door panel and handle application" The image of traditional hardware is eye-catching in terms of design, color matching, styling, etc. with "high face value" handles.